top of page

Privacy Policy

Effective Date: 11 February 2025

1. Introduction

Pearly Whites London ("we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, and share your personal data in compliance with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.  

2. Data Controller

The data controller for your personal information is: [Insert Name/Title of Data Controller at Pearly Whites London]. Contact details: [Insert Email Address and Phone Number].

3. Personal Data We Collect

We collect the following types of personal data:

  • Patient Data: Name, address, date of birth, contact details (phone number, email address), medical history (including dental history), NHS number (if applicable), payment information, appointment history, treatment plans, x-rays, photographs, records of consultations and communications, allergies, medications.

  • Website Visitor Data: IP address, browser type, cookies, referring website, pages visited, time spent on site.

4. Purposes of Data Processing

We process your personal data for the following purposes:

  • Providing dental care and treatment.

  • Managing appointments and sending appointment reminders.

  • Processing payments.

  • Maintaining accurate patient records.

  • Communicating with you about your dental care.

  • Complying with legal and regulatory obligations.

  • Improving our services.

  • Sending you marketing communications about our services.

5. Legal Basis for Processing

We process your personal data based on the following legal bases:

  • Contract: For processing necessary to fulfill our contract with you for dental treatment.

  • Legal Obligation: For processing required by law (e.g., maintaining medical records).

  • Legitimate Interests: For processing necessary for our legitimate business interests, such as improving our services, provided those interests do not override your rights.

  • Consent: For marketing communications. You have the right to withdraw your consent at any time.

6. Data Sharing

We may share your personal data with the following third parties:

  • NHS (if applicable).

  • Dental laboratories.

  • Dental specialists (for referrals).

  • Payment processors.

  • IT support providers.

  • Cloud storage providers.

  • [Other relevant third parties, e.g., debt collection agencies, regulators].

We ensure that all third parties we share data with have appropriate data protection measures in place.

7. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, and in accordance with legal and regulatory requirements.

8. Data Security

We take appropriate technical and organizational measures to protect your personal data against unauthorized access, use, or disclosure.

9. Your Rights

You have the following rights regarding your personal data:

  • Access: You can request access to your personal data.

  • Rectification: You can request that inaccurate data be corrected.  

  • Erasure: You can request that your data be deleted in certain circumstances.

  • Restriction of Processing: You can request that the processing of your data be restricted in certain circumstances.

  • Data Portability: You can request to receive your data in a portable format.

  • Objection: You can object to the processing of your data in certain circumstances.

To exercise these rights, please contact us at [Insert Contact Information].

10. Cookies

Our website uses cookies. 

11. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Pearly Whites London [Insert Address] [Insert Phone Number] [Insert Email Address]

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website.

bottom of page